College Student Consumer Behavior

My college student consumer behavior study focused on understanding how students make purchasing decisions, especially when it comes to convenience, price, and brand influence. Using survey data I collected from students, I was able to analyze trends in how college consumers respond to marketing, social media, and peer recommendations. The research helped show that students often prioritize affordability and accessibility while still being influenced by branding and online presence. I had the opportunity to present this research at the University of West Alabama Academic Research Conference, where I shared my findings with faculty, judges, and other student researchers. Presenting the project allowed me to explain my research process, discuss the data results, and answer questions about consumer behavior among college students. I was honored to place second in the undergraduate in-person talks category, which made the experience even more rewarding and exciting.